Cherokee Office of Economic Development · Cherokee by Choice.

Honoring Cherokee’s New and Expanding Businesses  

December 21, 2021

The Cherokee Office of Economic Development (COED) recently held the Third Annual Movers & Makers Reception at The Mill on Etowah, honoring seven of Cherokee’s new and expanding businesses.

The annual event brings together Cherokee By Choice Investors to connect with company executives and hear first-hand about their corporation’s journey to success and growth within the community.

“It’s not by chance these new and expanding businesses chose Cherokee – we stand with our businesses every step of the way – from recruitment to service-after-the-sale to talent development,” said COED President Misti Martin.” The 2021 Movers & Makers Honorees represent the very best of what it means to be in Cherokee By Choice, and we look forward to their continued success.”

This year’s honorees represent a large scope of industries, including aerospace, healthcare, food and beverage, energy, and film.

2021 Movers & Makers Honorees:

Honoree Jesslyn Rollins founded Biolyte – the IV in a bottle – in Canton, Georgia, alongside her physician father, Dr. Trey Rollins. The multi-million-dollar hydration company continues to experience record growth with products now featured in big-box retailers such as Target, Publix, and Kroger.

Rollins said, “Being in “Cherokee By Choice” has positively impacted Biolyte in so many ways. Cherokee has supported Biolyte by allowing us to grow at every stage of our company’s life cycle.  Now, we are moving into a nearly 50,000 square foot facility and Cherokee has absorbed every single milestone and challenge that we’ve had to undertake, helping us elevate and grow to the next level. I can’t imagine being anywhere else.”

CaliFino Tequilla, another honoree who in collaboration with Agave Fino Distributors, began its operations in Canton at Thrive Coworking, is expanding into a new distribution warehouse at The Mill on Etowah. The award-winning Tequilla company and its distribution partner continue to see a 30 percent increase in tequila sales every quarter.

“The support system we have in Cherokee is unlike anywhere else,” said CaliFino Business Representative/Ambassador Jose Luna. “The participation and support of the local community has helped us grow organically in ways we were never expecting. Cherokee has welcomed us, and it truly feels like home.”

To learn more about Cherokee’s new and existing industries, visit